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Employer Branding Stars


where employers and experts share their know-how

on attracting & retaining talents


22. 09. 2021

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Meet our first speakers!
More coming soon..stay tuned 🙂

James Ellis (US) 🇺🇸

Employer Brand Nerd

Anna Bertoldini (Spain) 🇪🇸

Global Employer Branding Manager at Glovo

Bryan Adams (US) 🇺🇸

CEO and founder of Ph.Creative

Caio Infante (Brasil) 🇧🇷

Vice President for LATAM at Radancy (former TMP Worldwide)

Jean Baptiste Ranvier (US) 🇺🇸

Global Marketing Director at Sitel Group®

Maria Reutskaya (Russia)🇷🇺

Internal Communications Manager, Servier Russia and EAEU countries 

Susanna Romantsova (Poland)🇵🇱

Equality, Diversity & Inclusion Leader at IKEA Poland

Tom Pattison (UK) 🇬🇧

Senior Employer Brand Specialist at Checkout.com

Toni Gimeno Solans (Spain) 🇪🇸

Inbound Recruiting, Employer Branding & Talent Attraction

Matt Charney (US) 🇺🇸

Head of Industry and Product Marketing at SmartRecruiters

Chris Le’cand-Harwood (UK) 🇬🇧

Host of the Employer Content Marketing Podcast

Amanda Borsonello (Brasil) 🇧🇷

Branding and Communications Coordinator at iFood

Valéria Barbosa (Brasil) 🇧🇷

HR Manager and Business Partner at Digital Bank Digio

Juliana Marin (Brasil) 🇧🇷

Human and Organizational Development, Digital Bank Digio

Helena Serrano (Germany) 🇩🇪

Talent & Employer Brand Leader

John Graham (US) 🇺🇸

Vice President Global Employer Brand, Diversity & Culture at Shaker Recruitment Marketing

Joana Pais Afonso (Portugal) 🇵🇹

Culture and People Experience Manager, Deloitte

Karolina Gebura-Nowak, CIA (Poland) 🇵🇱

Talent Acquisition, Employer Branding & Inclusion&Diversity Manager Poland & Baltic States, Philip Morris International

Lorna King (United Arab Emirates) 🇦🇪

TA Marketing & Employer Branding, ADNOC Group

Elin Spector (Sweden) 🇸🇪

Trainee Program Manager and Employer Branding Specialist, ABB

Greta Bueno (Brasil) 🇧🇷

Employer Branding Strategist LATAM na Radancy

Rob Lewis (UK) 🇬🇧

Employer Branding Manager, L’Oréal

Danny Stacy (UK) 🇬🇧

Evangelist at Indeed.com

Neil Daly (UK) 🇬🇧

Global Employer Brand Lead at Baker Hughes

Kate Ingram (Norway) 🇳🇴

Vice-President Global Attraction & Mobility, Statkraft

Celeste Sirin (South Africa) 🇿🇦

Founder of Employer Branding Africa

Helen Durkin (UK) 🇬🇧

Senior Employer Brand Program Manager at Indeed.com

Raz Mitzna (Israel) 🇮🇱

CEO of Attract – Employer Branding Consulting Agency

Patricia Romero (Spain) 🇪🇸

Employer Branding Specialist at Teleperformance

Flavia Ballabene (UK) 🇬🇧

Global Employer Branding & Social Media at Allianz

Jenny Giango Andersson (Sweden) 🇸🇪

Creative Director Internal Communications and Employer Branding at Oriflame

Marissa White (Canada) 🇨🇦

Senior Global Employer Branding Specialist at Thomson Reuters

Samia Khan (UK) 🇬🇧

Head of Distributors at SHL

Simon Wright (UK) 🇬🇧

Managing Partner at PeopleScout

Catalina Mille (Argentina) 🇦🇷

Internal Communications &Employer Branding Manager at PedidosYa

Simon Fjellner (Sweden) 🇸🇪

Employer Brand Manager at PwC Sweden

Brandon Linn (US) 🇺🇸

Head of Employer Brand, Social Media & Influencer Marketing at Freedom Mortgage

Javier Santín (Spain) 🇪🇸

Employer Branding & Talent Manager at Danone

Rob Ryan (UK) 🇬🇧

Recruitment Marketing Manager for Serco UK

Francisco López González (Spain) 🇪🇸

Director of Talent Acquisition (Europe) & Global Head of external Employer Branding at Gympass

Veronika Batmanova (Russia) 🇷🇺

Employer Brand Manager at Admitad

Mridvika Raisinghani (India) 🇮🇳

Managing Director at Shortlist Professionals 

Whitney Wilber (US) 🇺🇸

Global Head of Employer Brand and Recruitment Marketing at Cummins

Cristina Chavira (UAE) 🇦🇪

Senior Global Talent Acquisition Manager at Boehringer Ingelheim

more Stars coming soon 🤘stay tuned!

Contact us if you want to share your case study with global community!

Cristina Chavira Anaya

Global Employer Branding Manager at Boehringer Ingelheim

Veronika Batmanova

Enthusiastic, active and creative person with experience in internal communications, public relations and journalism.

Francisco (Curro) López González

I consider myself as a creative person who loves his family, music, basketball and travelling. I am an experienced Human Resources professional with more than 8 years of experience focused on people, digital transformation, cultural change, talent acquisition, development and recruitment, being specialized on digital, technological and marketing profiles.

I have created and managed teams from the scratch, having led from 3 to 6 people and being able to work with a wide range of companies, from startups to well-known multinational companies.

In addition to my professional work I am also an associate profesor, collaborating with several higher education business schools & universities.
I have also been a Speaker at several relevant summits and forums. I am Certified as a facilitator of the Lego® Serious Play® Methodology.

Mridvika Raisinghani

Mridvika is the Managing Director at Shortlist Professionals. Shortlist is building a better way to hire, combining the best of tech, data, and human touch to provide executive search and talent technology services across India, Kenya, and now 20+ countries globally. 

Her experience spans companies in technology services, consulting, non-profit, ed-tech, HR tech startups, recruitment, and executive search services. Mridvika is an experienced HR leader with 15 years of experience and thrives in solving complex business problems and creating systems and structures out of chaos. Opportunities to grow businesses to scale excite her the most! 

 

Helen Durkin

Helen is Senior Employer Brand Program Manager at Indeed, responsible for building their employer brand reputation and owning the content/advertising strategy across EMEA.  

 With over 10 years of experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space.  

As an award winner for her work and an awards judge, Helen knows her stuff and is happy to share everything she has learnt so far in her career. 

Rob Ryan

I am the Employer Branding and Recruitment Marketing Manager for Serco, supporting recruitment activity across all levels and all parts of our business.

I’ve worked within employee and candidate marketing for over eleven years’. During this time I’ve helped large UK-wide organisations to both manage their day-to-day attraction activities and advise on recruitment strategies. I have experience in:
– relationship and stakeholder management
– line management and work coordination
– brief taking and brief giving
– digital media and project management, including the set up and running of websites, social media projects and online and print advertising
– advising on direct recruitment and sourcing strategies
– working with data and producing MI reports
– social media recruiting strategy & implementation
– job boards and recruitment media, including LinkedIn and search engines
– graduate marketing and recruitment
– recruitment agency PSL management
– employer branding.

I love working with other people and tackling problems.

Javier Santín

8 years of experience in HR with a strong focus in Talent Acquisition, Talent Management & Employer Branding in top FMCG companies. Passionate about digital & tech trends, business in general & curious by nature. What I love the most is being able to attract, recruit, develop & challenge top talent on a daily basis!

Brandon Linn

Brandon Linn is a strategic storyteller through and through. From his roots as a musician to his stint as a Hollywood TV writer, Brandon brings his creativity to developing and activating the employer brand and leading recruitment marketing as well as managing social media strategy + influencer marketing at Freedom Mortgage, the 5th largest U.S. home lender with a 30 year history of fostering homeownership. 

Whitney Wilber

Whitney Wilber is the Global Head of Employer Brand at Cummins, Inc., a Fortune 150 power technology company. She has a passion for intersectional, human storytelling and building authentic employer brand strategies. All can be seen through her knowledge of global EVP development and activation, diversity, equity and inclusion principles, creative content generation, outside the box recruitment marketing tactics, and candidate/employee engagement programs.

As a 15-year marketing practitioner, her spark lives within the employer brand space. She welcomes the opportunity for connection in sharing experiences and ideas with other brand leaders. 

 

Bryan Adams

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients including Apple, American Airlines, Entain and Blizzard Entertainment.

Bryan is a best-selling author, podcaster and speaker. He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

Caio Infante

As the Vice President for LATAM at Radancy (former TMP Worldwide), Caio is firmly establishing the TMP brand in the LATAM market and ensuring that global clients in the region receive quality customer service while managing the day-to-day operations of the office and evangelizing the market with the largest EB community in Brazil. 

With 20 years of experience, Caio possesses a strong background in business planning and strategy, marketing, talent acquisition and management. 

Prior to joining TMP, he had experiences at advertising agencies in São Paulo, Brazil and Sydney, Australia as well different job board players.
 

Caio earned a bachelor’s degree in Advertising & Marketing at Escola Superior de Propaganda e Marketing, widely regarded as Brazil’s top school for advertising. He also earned an MBA in International Management at the University of Technology in Sydney, Australia. 

Jean Baptiste Ranvier

JB Ranvier is a Global Marketing Director at Sitel Group®, a global leader in customer experience (CX) products and solutions with 100,000 associates across 29 countries. Hes a favorite sidekick of Talent Acquisition teams and Operations. He provides out-of-the-box thinking for recruitment strategies on digital channels. Passionate about storytelling, he harnesses the power of social media, live streams and digital solutions to attract and retain talent. 

 Obsessed with authentic narratives and entertaining experiences, JB is always looking for new ways to deliver messages to the right audiences. Tapping into 10+ years of experience in community building, he is the architect of people-centric employment branding strategies within the ever-changing landscape. 

Raz Mitzna

Owner of Attract & Retain, an employer brand consulting agency that helps companies to Identify, Live & Celebrate their Employer Brand 

Raz Mitzna has advised and consulted some of the leading companies in Israel including Intel, Microsoft, Salesforce, Ikea, SodaStream on how to attract and retain employees in a new age. 

Anna Bertoldini

Anna Bertoldini is the Global Employer Branding Manager at Glovo, where leading the company’s employer brand strategy and strengthening Glovo’s prestige as a top employer worldwide. 
 
What gets Anna out of bed every morning? The desire to engage and inform people with authentic and captivating content. She always loved a good story — so she made it her mission to help global companies build their brand and communicate their culture, mission, and purpose with authentic and effective storytelling. 
 
She’s a globally experienced professional specialized in brand strategy, employer branding, marketing communications, and content management and development. Having worked in Fortune 500 companies such as Disney, Intel Corporation, and BlackRock, she’s learned what makes a good brand story and how to localize it across different cultures. 

Maria Reutskaya

Maria has more than 17 years of successful experience in corporate communications in the largest international companies (Servier, Shell, Roche). Speechwriter of the companies’ top management, editor-in-chief of corporate publications. Member of Institute of Internal Communications (IoIC). She holds an Internal Communications Diploma from the Chartered Institute for Public Relations (CIPR). Lecturer at the Higher School of Economics and Lomonosov Moscow State University (RF).  

Susanna Romantsova

Responsible for building an inclusive workplace and for integrating all dimensions of diversity into business practices. Has developed the 3-year D&I strategy at IKEA Poland, implemented Paternal Leave IKEA, “FiftyFifty”, age diversity initiatives as well as supported the Gender Equal Pay movement, and introduced the inclusive leadership approach in management within the organization. 

A graduate of SWPS University, she completed her MA studies in clinical psychology with the Psychology of Diversity specialization at Harvard University. 

For the past ten years, Susanna has been also cooperating with non-governmental organizations in the field of human rights and international cooperation. 

Tom Pattison

For the past six years, I’ve been working with some of the world’s biggest brands to develop their employer brand and cultural strategies. I’m now Checkout.com’s Employer Brand Specialist, supporting our mission to build the connected finance businesses deserve by helping attract, retain and empower the best talent for the business. 

Toni Gimeno Solans

Author of the Inbound Recruiting methodology, Consultant and Trainer of Employer Branding, Talent Attraction and Professional Brand

He helps companies attract talent and make their employees fall in love, building their Employer Branding and applying Digital Marketing strategies in their recruitment processes.

As a consultant, he has carried out Inbound Recruiting projects with companies such as Adecco, Amazon, CaixaBank, Consultia IT, Spring Professional, Majorel (Arvato), Primark, Salsa, Sanofi or Streamloots.

As a trainer and speaker, he has trained more than 8000 HR professionals and has given more than 400 conferences and workshops on Inbound Recruiting and Employer Branding.

He was one of the founders of Talent Clue, HR software, helping more than 500 companies such as McDonald’s, PepeJeans, Accenture, Volkswagen, Wurth, Telepizza, Securitas Direct, Iberdrola or Decathlon , to be more effective in attracting talent, to improve its Employer Branding and to implement software to automate all its processes 

Matt Charney

I’m a kick butt marketing and communications professional who specializes in creating smart, compelling content and campaigns that transform brand marketing into real business results. I’ve worked with some of the world’s biggest brands as both a recruiting and marketing leader and have a proven track record of creating online & social marketing strategy, brand messaging & positioning – and delivered real, measurable & sustainable business results.

For reals.

Chris Le’cand-Harwood

Son of an Ad Man, husband, papa, and Director & Strategic Lead of the Content Marketing Pod Ltd. We help brands look at their marketing through a content marketing lens ➡️ Content, channel and social strategy, content planning and production, and amplification.

Having a father in the business sparked my passion for marketing and I built a career on it. The NHS, Havas People, Time Inc. UK, and SMRS have resulted in over 18 years in marketing.

Having cut my teeth in campus marketing, resourcing, research, and integrated marketing management, I’ve spent the last 10 years in social media and content marketing.

I was one of the first social media specialists in the employer and education marketing agency sector. I’ve built a service offering, restructured social media teams, and helped a wide range of organisations.

RAD Awards Judge.

RAD Awards winner (Best Use of Social Media, Best Integrated Campaign, Work of the Year 2016).

TED Talk addict and TEDx volunteer.

Host of the Employer Content Marketing Pod 🎙🎧

I’m also a keen marathon runner, having run the cities of London, Dublin, Paris, Berlin, Rome, New York, Prague, Montabaun, Athens, Surf City, Palermo and Venice in the past 11 years 🏃‍♂️✊

Amanda Borsonello

Amanda Borsonello has ten years of experience in corporate communications, with expertise in communication strategies, content management, institutional and internal communications planning and employer brand. Amanda worked in national and international companies from different areas, such as industry, retail, media and technology. Now she is responsible for building iFood’s employer branding strategy, telling powerful stories throughtCulture, People, Business, and Technology. Amanda believes in the power of storytelling to build strong brands and people. 

Valéria Barbosa

HR leader with 15 years of experience with general vision of the all HR subsystems and emphasis in Training and development, Change management, Recruitment and selection, Union negotiation and Conflits management.

Helena Serrano

Helena is Talent & Employer Brand Leader, passionate about people and culture, and founder of Medio Segundo – a creative consultancy focused on Talent and Employer Branding.  

Based in Hamburg and operating internationally, she brings more than 15-years’ experience connecting talent with business, building ad hoc multi-cultural and cross-functional teams for different markets and industries – automotive, banking, FMCG, pharma, retail, among others. 

Helena is a strong advocate for Employer Branding as the key to success in times of change and uncertainty. Her purpose is to build better places to work with people at their heart and creating memorable employee experiences. 

Guest speaker at the World’s Employer Branding Day and contributor to the Employer Branding College. 

John Graham

John Graham’s professional passion is helping global companies uncover who they are at their core. Through award winning employer brand and employee value proposition development, Graham has discovered innovative ways to bring the humanity of employee stories to life.

As a Diversity, Equity, and Inclusion (DEI) practitioner and culture transformation consultant, his work centers on improving the lived experiences of marginalized employee populations through bleeding-edge approaches that disrupt the status quo and create equitable and inclusive environments. Graham earned a bachelor’s degree in African Studies and master’s degree in Education from Lincoln University. He holds an executive certificate in Fostering Diversity and Inclusion from the Yale School of Management. 

Joana Pais Afonso

I am a Senior Marketing Manager fluent in English, French, Portuguese and Spanish. Having lived in France, Brazil, and Portugal, while working with team-members and customers both locally and internationally, I am adept at helping organizations craft compelling communications that drive business across multiple audiences and channels.

I bring 15 years of experience in Marketing, Communication and Sales, with a strong focus on Digital and E-commerce strategy and tactical delivery. Recent projects include working with Communications and People (HR) departments on Employer Branding and Culture, helping to create better candidate and employee experiences in the technology and consulting sectors.

A passionate entrepreneur, having launched several businesses or started new job roles, I was given the second place in Ibis Hotels International Award for the Best Increase in Europe in Internet Sales Contribution.

Known as a proactive and solution-driven leader, I excel at strategy definition and execution, and love working on future-driven workplaces who trust and empower their employees to become the best version of themselves.

Speaker and trainer in Marketing, Employer Branding, Networking, LinkedIn and Career Change. Awarded in March 2021 with Deloitte Ambassadors Award / Employee Advocacy.

Rob Lewis

Some say you need make-up to make it at L’Oréal. I’d say I’m the complete antithesis of this.

Having worked in a number of companies (with some pretty cool brands!), I’ve ended up with some invaluable experience across global, regional and local roles:

– Recruiting senior staff to eat Coco Pops all day? Check.
– Travelling the world filming Cadbury culture videos? Check.
– Developing a localised EVP, all while having fantastically moisturised skin? Check.

From employer brand marketing, through end-to-end recruitment, and all the while still managing to be data-drvien in decision-making, I’ve had some pretty awesome experiences. Let’s be honest, if it’s cool, creative marketing or even cutting edge TA-technology then I’m up for a chat.

Karolina Gebura-Nowak

An experienced female leader with a demonstrated history of working in various countries and functions incl. finance, compliance, audit, trade mark protection and human resources. Highly skilled in translating business strategies into human resources field with strong focus on people/team development, talent management, employees’ engagement, employer branding and change management.

A versatile, open minded transformative leader willing to experiment, with strong and human-oriented drive. Capitalizes in the HR field on broad business/commercial, cross functional experience and high project management skills.

A person that enjoys working with others and seeing how others grow that has found her professional long-term fit in HR. Passionate about foreign languages, football, travels and seeing the world from the bike perspective.

Danny Stacey

From project management roles within the UK government to consulting for LinkedIn, Danny is now Indeed’s go-to person for telling their story to the market – on stage at events, during industry-wide webcasts and in conference rooms at various companies around the globe.

Indeed are the world’s number one jobsite and Danny shares their story by pairing platform data with industry trend analysis to bring the value of the company’s programs and solutions to life, helping businesses to optimise their recruitment tactics and revolutionise their employed brand strategy

Kate Ingram

I am a global citizen and strategic employer branding expert who loves developing talent, finding new ways for companies to be attractive and making employees truly believe in the company they work for. People are everything to a business so I take my position as guardian of attraction and mobility at Statkraft, very seriously.

My passion and what gets me up every day is employer branding and I am highly skilled in creating Employer Value Propositions and developing end to end employer branding strategies at both a group and local level. I am comfortable leading the process from development of a strategy all the way to creating brandbooks, visual identity, market deployment tools and local activation plans.
In addition to developing strategies and tools, I also am experienced with training and supporting HR, Communications and senior leadership at being trained in employer branding.

I also have extensive talent acquisition and recruitment experience which include the handling A to Z of the recruitment process and introducing new ways of working such as gamification screening tools, talent pipelining, proactive sourcing and predictive analytics to the broader HR teams across Europe. I have also led and implemented SuccessFactors Recruitment modules across countries in Orkla and Coca-Cola.

You cannot be an employer branding expert without working with and understanding the importance of social media and recruitment marketing. I have worked in depth with developing social media channels and strategies, creating content plans and managing employee ambassador programs. Channel experience includes Instagram, Facebook, Linkedin and SuccessFactors Recruitment Marketing/Career Site Builder.

I also have experience working within talent management and developing new ways of working that include talent calibration, High Potentials, succession management and CEO Pool development.

Language skills include Norwegian, French and English.

Lorna King

An expert in developing digital marketing, brand, and leadership strategies that create impact.

Unafraid to challenge business of all sizes on best-practice, Lorna combines her marketing and coaching expertise to unearth the details required to create authentic, and effective communication strategies that serve the audience as much as they serve the business.

Lorna has lived in Abu Dhabi for more than eight years, with her Canadian/British husband who founded VERTECO, a smart washroom technologies company in Dubai, and Save Water UAE.

She’s worked with multiple semi-governmental organisations in order to successfully grow brand reputation, brand awareness, and deliver above target digital lead generation.

She is a certified Co-Active Coach, and is a practitioner in emotional intelligence coaching. Her coaching practice has supported leaders, medical professionals, and entrepreneurs across lifestyle, community and educational sectors.

She’s currently enjoying further coaching training specifically to support small business owners better, in line with her values of creating clarity, enabling those with ideas to be able to bring them to life.

Assumptions are left to the wayside. She believes in data-driven decisions and a continuous approach of testing and optimisation.

At the core, her focus is on getting into the minds and hearts of target audiences by developing relationships that add value. Her passion for psychology drives her to understand the mindset and blocks of the different segments in order to serve them in the most personalised and effective way possible.

She is well versed in content marketing strategy, having developed objective driven plans that delivered across web, social and blog content.

She drives business efficiency through focusing on what you and your target audience want, to create your ultimate success.

Elin Spector

“Everyone has oceans to fly if they have the heart to do it. Is it reckless? Maybe. But what do dreams know of boundaries?”, Amelia Earhart.

I dream big, aim high, and truly believe in the power of being you. I am passionate about D&I, sustainability, and early talents. Life is an adventure that never stops to surprise me, and when no day is like the other I feel at home.

Greta Bueno

Helping companies to create and manage their employer brands. Supporting companies like Amazon, UPS, UnitedHealth Group, Bayer, JTI, Cognyte and many others to attract and retain the right talents, by creating the whole strategy for the Brand, trough EVP, Brand activation, events, internal communication, recruitment marketing, ambassador program, recruitment campaigns and everything else that fits their business strategy. I am passionate about people, how we can make their life better by improving the employee and candidate experience, also supporting companies to attract and retain the right talent.

Celeste Sirin

Employer Branding and Recruitment Marketing Specialist Assisting Heads of Human Resources to integrate their Employer Branding strategies saving costs by improving talent experiences and expectations.

Renata Zanquetta

Enthusiastic, curious, data-driven and passionate about business strategy with experience in brand & product positioning, go-to-market strategy, digital marketing, corporate communication and events organization.

James Ellis

Before falling in love with the art and craft of employer branding, James Ellis was a digital marketer with 15 years experience learning how audiences think and behave online.

He has taken those skills and become one of employer brand’s leading voices, developing and activating dozens of brands of every size, running The Talent Cast podcast for more than four years, writing the Employer Brand Headlines newsletter and writing for a number of industry publications.

His mission is to evolve the conversation around recruiting and hiring and to support that mission, he has recently published two books: The Employer Brand Handbook and Talent Chooses You. He lives in Chicago with his wife and daughter.

Neil Daly

I took the training I received & experience I gathered as a Broadcast Journalist within the BBC into becoming a communications expert, working for some of the world’s largest energy and technology companies. I first moved into the energy sector recruitment industry as a brand communicator and digital expert, helping companies, from multi-nationals to start-ups, source and engage with candidates through marketing strategies and digital & social communications. 

 

I am currently the Global Head of Employer Brand at Baker Hughes, one of the world’s largest energy technology companies with a focus on sourcing, attracting, recruiting and retaining the very best people to the organisation through innovative storytelling. I’ve won a number of awards for the use of innovation in talent acquisition and retention, implementing pioneering digital and social media strategies but this is always based upon the principle of creating and curating an accurate, ambitious and authentic Employee Value Proposition; a foundation for segmentation, targeting and developing the real reasons why people would want to join and develop their careers within your organisation.   

Patricia Romero

Patricia Romero has had the opportunity to develop her academic and professional career in different countries/cultures. 

With experience in Culture & People – Employer Branding and Employee Engagement in Tech companies, and International environments for the last 7 years.  

She is an advocate of bringing creative ideas and strategies for reach the best performance, motivation and sense belonging of the team. Also an enthusiast of making People First Companies and a fun places to work. 

Flavia Ballabene

Global Employer Branding & Social Media at Allianz | ex Apple 

Jenny Giango Andersson

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. My passion is to communicate these stories through different strategical campaigns and channels that will touch upon and create meaning to the target audience.

With my strong background of design, creativity, employer branding, digital marketing and communications, my goal is to use my strengths and knowledge to help companies deliver impactful campaigns that create lasting impressions to the audience; hence, deliver on business value.

Specialities: Employer branding and marketing communications strategy, omnichannel marketing campaigns, brand awareness, storyboarding, art direction & digital graphics

Marissa White

As the Senior Global Employer Branding Specialist at Thomson Reuters, the world’s leading provider of intelligent information for businesses and professionals, I elevate our employer brand on a global scale. As a full-stack marketer, I develop and execute strategies to tell our employer story to drive awareness and attract an inclusive culture of world-class talent to the organization. 

I love almost everything about working in the employer branding space, but my specialty (and passion!) is connecting with employees and empowering them to share their authentic experiences. Similar to buying a product, you wouldn’t “buy” a career without reading the experiences of similar consumers, right? Whether it’s leaving a review on EB platforms, storytelling for a social campaign, or posting to their own social channels, I encourage employees to become employee brand advocates to provide talent a fulsome and authentic view of the organizations culture from those that know it best. 

Samia Khan

Samia is a business psychologist with over 20 years of experience and has helped public and private sector clients create a more effective workforce and foster success by using organizational psychology principlesSamia has worked with international clients and currently manages governance, strategic, and operational alignment with SHL’s distributor territories and as a result has a broad, global perspective on the changing world of work. Samia is a member of SHL’s Diversity, Equity and Inclusion Taskforce and advocates that everyone should be treated with humanity, dignity and respect.  Her belief is since we spend over a decade of our lives at work, we should prioritize on developing an understanding in business where employees are happy and healthy to make a greater impact inside and out.  

Simon Wright

With over 20 years experience in RPO and talent management consulting. Simon brings a global perspective to talent acquisition and engagement having spent time living and working across the EMEA and Asia Pacific regions.

As Managing Partner for our Talent Advisory practice, Simon is a trusted advisor to HR and Talent Leaders. Operating at a strategic level, Simon has a proven track record of building and driving creative and innovative strategic talent programs that positively impact business performance.

Simon leads industry leading (and award winning) multi disciplinary team of subject matter experts across the talent lifecycle including Employer Brand and EVP, assessment and development and diversity and inclusion that have deliver impressive outcomes for clients across a range of industries and sectors.

Catalina Mille

I’ve been passionate about telling engaging stories for six years, and I am honored to do it as my profession. I finished my Communications degree in 2016 with honors, and since then have been diving deep in Marketing, Internal Communications and more recently, in Employer Brand. 

Having worked in a Oil & Gas company before, and now in PedidosYa, a cutting edge quick-commerce Technology company, I’ve found that stories are the one thing every company (and, most importantly, every person) has in common. I firmly believe people are the center of what we do, and am passionate about telling stories in the eyes of their protagonists: communication about real people, to real people. 

Simon Fjellner

Employer Brand Manager at PwC Sweden

Agenda: Main stages

Our plan is simple – each speaker is going to focus on particular challenge to give you practical knowledge and inspiration for work.
No buzzwords, only practical stuff!
 
See challenges we’ll focus this time:
  • What are the basic steps of EVP discovery? What sources do you need? What challenges will you meet? How to make you EVP live across the talent journey? How to measure the effects?

    This issue will be tackled by Joana Pais Afonso, Culture and People Experience at Deloitte Portugal 🇵🇹

  • How to build a brand and communicate a company’s values, purpose, and culture through authentic and engaging storytelling? How to make your people ambassadors?

    Glovo case study will be presented by Anna Bertoldini, Global Employer Branding Manager at Glovo 🇪🇸

     

  • How to be the best employer brand with no sexy consumer brand? How to stop dying-for-big name TA and go for the best -for-you sourcing?

    This issue will be tackled by Caio Infante, Vice President for LATAM at Radancy (former TMP Worldwide) 🇧🇷

  • How to match your D&I & and employer branding strategy? How to activate your brand around diversity? How to cooperate internally on that?

    IKEA cast study will be shared by Susanna Romantsova, Equality, Diversity & Inclusion Leader at IKEA Poland 🇵🇱

  • How to design your brand to reach and engage your personas? What does your EB really say to your ideal talent audience?  How to use design thinking to profile the perfect match?

    This workshop will be led by Bryan Adams, CEO and founder of Ph.Creative  🇺🇸

  • How to build your social media strategy around people? How to use social media tools to share the culture and make candidates feel it?

    Great Sitel case study will be shared by Jean Baptiste Ranvier, Global Marketing Director at Sitel Group® 🇺🇸

     

  • How to prepare well-being strategy? How to implement it and measure the effects? Where to start the project and what challenges you should expect?

    Servier case study will be shared by Maria Reutskaya, Internal Communications Manager, ServierRussia and EAEU countries 🇷🇺

     

  • How to improve impact by connecting internal and external comms? How to flex and modify content to best suit different social media channels?How to utilise internal employee resource groups for powerful content?How to generate authentic testimonials that show what it’s really like to work in your business?

    Checkout.com case study will be shared by Tom Pattison, Senior Employer Brand Specialist at Checkout.com 🇬🇧

     

  • How to make your career website candidate centric? How to build it around your personas needs? How to use it to boost your sourcing?

    This questions will be addressed by Toni Gimeno Solans, Inbound Recruiting, Employer Branding & Talent Attraction 🇪🇸

     

  • How to activate your employer branding strategy across different channels? How to implement EVP within your candidate and employee journey?

    Philip Morris case study will be shared by Karolina Gębura-Nowak, Talent Acquisition, Employer Branding & Inclusion&Diversity Manager Poland & Baltic States, Philip Morris International 🇵🇱

  • How to make your employer brand focus on diversity & inclusion? How to approach recruitment communication to make it live?

    This questions will be addressed by John Graham, Shaker Recruitment Marketing 🇺🇸

     

  • How to redesign your TA with internal mobility? How to build it prom the scratch? What challenges to look for and how to measure the effects?

    This issue will be tackled by Matt Charney, Head of Industry and Product Marketing at SmartRecruiters 🇺🇸

  • How to make global EVP to feel local? How to adjust global message to be adequate to your local personas?

    L’Oréal UK case study will be presented by Rob Lewis, Employer Branding Manager, L’Oréal 🇬🇧

     

  • How to build and deliver global EVP to local markets? HOw to approach such project and measure the success?

    Baker Hughes global case study will be shared by Neil Daly, Global Employer Brand Lead at Baker Hughes 🇬🇧

  • How to make your employees love your brand? How to create moments and experiences they will share with friends? How to measure the effects?

    This questions will be address by Helena Serrano,  Talent & Employer Branding Specialist, Medio Segundo 🇪🇸

     

  • We define employer brand. We define the idea to recruiters and explain the concept to leadership. We educate the business on how it’s useful, but the one thing we haven’t done is asked, “what does employer brand… want?” Business wants to make customers and recruiting wants to hire people, but what does employer branding want? If you’re an employer brand professional, you can stay where you are, nibbling around the edges or slugging it out in the trenches just to justify your existence. But once you know what employer brand wants, you will see your job in a whole new light.

    This issue will be addressed by James Ellis, Employer Brand Nerd 🇺🇸

  • How to sell employer branding to your leaders? How to build a business case around your goals?

    This topic based on case study will be address by Brandon Linn, Head of Employer Brand, Social Media & Influencer Marketing at Freedom Mortgage 🇺🇸

     

  • How to find the talent you need and make them apply using modern media channels?

    This case study will be presented by Rob Ryan, Recruitment Marketing Manager for Serco UK 🇬🇧

  • How to make your employees engage into company culture using external portal?

    This case study will be address by Jenny Giango Andersson, Creative Director Internal Communications and Employer Branding at Oriflame  🇸🇪

     

     

  • How to shape your EVP to cover DEI challenge?

    This case study will be presented by Whitney Wilber, Global Head of Employer Brand and Recruitment Marketing at Cummins 🇺🇸

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  • This topic will be address by Greta Bueno, Employer Branding Strategist LATAM na Radancy 🇧🇷

     

     

  • This case study will be presented by Catalina Mille, Internal Communications &Employer Branding Manager at PedidosYa 🇦🇷

     

  • This case study will be presented by Jean Baptiste Ranvier, Global Marketing Director at Sitel Group®  🇺🇸

     

     

     

  • This case study will be presented by Kate Ingram, Vice-President Global Attraction & Mobility, Statkraf  🇳🇴

     

     

  • This issue will be tackled by Samia Khan, Head of Distributors at SHL 🇬🇧

     

     

     

     

  • This issue will be address by Chris Le’cand-Harwood, Host of the Employer Content Marketing Podcast 🇬🇧

     

     

     

  • This issue will be address by Celeste Sirin, Founder of Employer Branding Africa 🇿🇦

     

     

     

  • This case study will be presented by Patricia Romero, Employer Branding Specialist at Teleperformance  🇪🇸

     

     

     

    • Exploring the customer decision cycle vs candidate decision cycle
    • It all comes down to brand. We’ll discuss how the experiences audiences have with it is what differentiates employer brand and consumer brand.
    • Example brought to life #insideIndeed

    This topic will be address by Danny Stacey, Evangelist at Indeed.com 🇬🇧

     

  • We are still open to case studies worth sharing with the employer branding community!

    If you feel there is something you are proud of, let us know. It can be both from candidate’s and employee’s part of the journey. Don’t wait too long 😉


More topics coming soon. Stay tuned! If you want to share you case study don’t hesitate to contact us 🙂

Agenda: Extra stages

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