An expert in developing digital marketing, brand, and leadership strategies that create impact.
Unafraid to challenge business of all sizes on best-practice, Lorna combines her marketing and coaching expertise to unearth the details required to create authentic, and effective communication strategies that serve the audience as much as they serve the business.
Lorna has lived in Abu Dhabi for more than eight years, with her Canadian/British husband who founded VERTECO, a smart washroom technologies company in Dubai, and Save Water UAE.
She’s worked with multiple semi-governmental organisations in order to successfully grow brand reputation, brand awareness, and deliver above target digital lead generation.
She is a certified Co-Active Coach, and is a practitioner in emotional intelligence coaching. Her coaching practice has supported leaders, medical professionals, and entrepreneurs across lifestyle, community and educational sectors.
She’s currently enjoying further coaching training specifically to support small business owners better, in line with her values of creating clarity, enabling those with ideas to be able to bring them to life.
Assumptions are left to the wayside. She believes in data-driven decisions and a continuous approach of testing and optimisation.
At the core, her focus is on getting into the minds and hearts of target audiences by developing relationships that add value. Her passion for psychology drives her to understand the mindset and blocks of the different segments in order to serve them in the most personalised and effective way possible.
She is well versed in content marketing strategy, having developed objective driven plans that delivered across web, social and blog content.
She drives business efficiency through focusing on what you and your target audience want, to create your ultimate success.