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Employer Branding Stars


where employers and experts share their know-how

on attracting & retaining talents


22. 09. 2021

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Meet our speakers!

James Ellis (US) 🇺🇸

Employer Brand Nerd

Anna Bertoldini (Spain) 🇪🇸

Global Employer Branding Manager at Glovo

Bryan Adams (US) 🇺🇸

CEO and founder of Ph.Creative

Caio Infante (Brasil) 🇧🇷

Vice President for LATAM at Radancy (former TMP Worldwide)

Jean Baptiste Ranvier (US) 🇺🇸

Global Marketing Director at Sitel Group®

Maria Reutskaya (Russia)🇷🇺

Internal Communications Manager at Servier Russia and EAEU countries 

Susanna Romantsova (Poland)🇵🇱

Equality, Diversity & Inclusion Leader at IKEA Poland

Tom Pattison (UK) 🇬🇧

Senior Employer Brand Specialist at Checkout.com

Toni Gimeno Solans (Spain) 🇪🇸

Inbound Recruiting, Employer Branding & Talent Attraction

Samara Chaves (Brasil) 🇧🇷

Training & Development Analyst at Creditas

Chris Le’cand-Harwood (UK) 🇬🇧

Host of the Employer Content Marketing Podcast

Amanda Borsonello (Brasil) 🇧🇷

Branding and Communications Coordinator at iFood

Valéria Barbosa (Brasil) 🇧🇷

HR Manager and Business Partner at Digital Bank Digio

Juliana Marin (Brasil) 🇧🇷

Human and Organizational Development at Digital Bank Digio

Helena Serrano (Germany) 🇩🇪

Talent & Employer Brand Leader at Medio Segundo

John Graham (US) 🇺🇸

Vice President Global Employer Brand, Diversity & Culture at Shaker Recruitment Marketing

Joana Pais Afonso (Portugal) 🇵🇹

Culture and People Experience Manager at Deloitte

Karolina Gebura-Nowak, CIA (Poland) 🇵🇱

Talent Acquisition, Employer Branding & Inclusion&Diversity Manager Poland & Baltic States at Philip Morris International

Lorna King (UAE) 🇦🇪

TA Marketing & Employer Branding at ADNOC Group

Candice De Goede (South Africa) 🇿🇦

Head of People and Culture at Bolt

Greta Bueno (Brasil) 🇧🇷

Employer Branding Strategist LATAM at Radancy

Rob Lewis (UK) 🇬🇧

Employer Branding Manager at L’Oréal

Danny Stacy (UK) 🇬🇧

Evangelist at Indeed.com

Neil Daly (UK) 🇬🇧

Global Employer Brand Lead at Baker Hughes

Kate Ingram (Norway) 🇳🇴

Vice-President Global Attraction & Mobility at Statkraft

Celeste Sirin (South Africa) 🇿🇦

Founder of Employer Branding Africa

Helen Durkin (UK) 🇬🇧

Senior Employer Brand Program Manager at Indeed.com

Raz Mitzna (Israel) 🇮🇱

CEO of Attract – Employer Branding Consulting Agency

Patricia Romero (Spain) 🇪🇸

Employer Branding Specialist

Petra Kolarova (Czech Republic) 🇨🇿

Global HR Director at Starbucks Central & Eastern Europe

Jenny Giango Andersson (Sweden) 🇸🇪

Creative Director Internal Communications and Employer Branding at Oriflame

Fernanda Fumagalli (Argentina) 🇦🇷

Communications & Employer Branding Regional Lead at Endava

Samia Khan (UK) 🇬🇧

Head of Distributors at SHL

Simon Wright (UK) 🇬🇧

Managing Partner at PeopleScout

Catalina Mille (Argentina) 🇦🇷

Internal Communications &Employer Branding Manager at PedidosYa

Adrian Zimolag (Ireland) 🇮🇪

Account Director at LinkedIn

Brandon Linn (US) 🇺🇸

Head of Employer Brand, Social Media & Influencer Marketing at Freedom Mortgage

Javier Santín (Spain) 🇪🇸

Employer Branding & Talent Manager at Danone

Rob Ryan (UK) 🇬🇧

Recruitment Marketing Manager at Serco UK

Francisco (Curro) López González (Spain) 🇪🇸

Global Director of Talent Acquisition & Head of external employer branding at Gympass

Veronika Batmanova (Russia) 🇷🇺

Employer Brand Manager at Admitad

Mridvika Raisinghani (India) 🇮🇳

Managing Director at Shortlist Professionals 

Whitney Wilber (US) 🇺🇸

Global Head of Employer Brand and Recruitment Marketing at Cummins

Cristina Chavira (UAE) 🇦🇪

Senior Global Talent Acquisition Manager at Boehringer Ingelheim

Susana Correia de Campos (Portugal) 🇵🇹

Head of Corporate Employee Relations at Jeronimo Martins Group

Katja Wohlwend (Switzerland) 🇨🇭

Employer Branding Manager at Swisscom

Madeleine Kaiser (Switzerland) 🇨🇭

Employer Branding Manager at Swisscom

Duarte Ramos (Spain) 🇪🇸

Global VP of Talent Acquisition & Employer Branding at Gympass

Omer Chen (Israel) 🇮🇱

Employer Branding Specialist at Xtra Mile

Miikka Huhta (Finland) 🇫🇮

Business Director, employee experience and communications at Miltton

Rocío López Suela (Spain) 🇪🇸

Recruitment Partner at Amaris Consulting

Agnieszka Okroj (Ireland) 🇮🇪

Account Executive at LinkedIn

more Stars coming soon 🤘stay tuned!

Contact us if you want to share your case study with global community!

Rocio Suela Lopez

Currently Employer Branding and Talent acquisition Manager in Amaris Consulting, Rocio has a cross functional work experience of more than 7 years in international fast-paced environments.

Passionate by people, she has always used her strong skills in marketing, business analysis and data management to design and pilot human centric acquisition strategy.

Proactive, resilient and enthusiastic, her interest for other cultures enabled her to build an international team that she constantly empowers to think out of the box. Together, they create new ways to attract the most talented tech profiles of Europe!

What makes Rocio proud of her job is to know that she works hard to offer the best experience to her candidates and that she contributes on a daily basis to build the brand of Amaris Consulting.

As an independent technology consulting firm, Amaris provides guidance and solutions to an important diversity of companies.
With more than 1000 clients across the globe, we have been rolling out solutions in major projects for over a decade – this is made possible by an international team of more than 6000 people spread across 5 continents and more than 60 countries

Omer Chen

Omer Chen is an Employer Branding specialist at Xtra mile.

*Xtra mile is a lifecycle agency for marketing and employer branding that operates in Israel, Europe, and the United States

In his day to day, Omer is planning, developing, executing, and measuring dozens of versatile local & global employer branding hands-on projects of tech, cyber, health, and pharmaceutical companies.

In a fields of: strategy, EVP analysis, end_2_end recruiting marketing, candidate journey, social media content strategy, I-COM managing, creating employee advocacy communities (“brand ambassadors”), developing innovative social impact (CSR) projects, developing & managing ERG’s: employee resource groups (DEI, developers) and more.

He likes to do it by out-of-the-box creative campaigns, video content, innovative events and experiences, content marketing and most impotent by using analytic insights and transform them into engaging content for targeting audiences.

#employerbranding #employeeexperience #socialresponsibilty #creative

Adrian Zimolag

Adrian is an Account Director @LinkedIn consulting his clients on planning and building holistic talent strategies.

Adrian has over 5 years of experience working with HR and Recruitment leads in Poland helping them in planning and building their recruitment and Employer Branding strategy.

He currently works with over 150 companies in the region helping them effectively engage with the LinkedIn network by using our professional talent solutions to plan, hire and retain employees in their organisation

Agnieszka Okroj

Agnieszka is a learning and engagement Consultant @LinkedIn.

She consults businesses across CEE on how to create effective employee engagement and development strategies that help build competitive advantage through investing in talent. In everything she does, she aims to co-create environments that help bring the best out of people.

Susana Correia De Campos

Susana has a Law degree from the Lisbon Faculty of Law.  

Started in 1997 as Public Attorney Representative and from 1999 as lawyer in several Law Firms. 

In 2008 joined Jerónimo Martins as Head of Employee Relations and Internal Social Responsibility Director, remaining in the same functions since then. 

In 2014 she started to develop the Social Inclusion Area dedicated to the employability of disadvantaged groups in terms of access to labour market, such as disabled people. 

Susana is married and mother of 3. 

Madeleine Kaiser

I am ready for the ideas of tomorrow and wish to work with people who think likewise. This is one of the reasons I chose Swisscom eight years ago as my preferred employer, after first having gained valuable experiences as a Recruitment Consultant. It’s the willingness to grow, innovate and explore with curiosity that not only drives me but also Swisscom Ltd, one of Switzerland’s leading IT companies. With the aim to inspire people in the networked world. 

  

At Swisscom, I initially supported the Business Units in their recruitment and sourcing activities. Followed by the further development of internal Talent Management and Strategic Workforce Management approaches and tools. Currently, I work in Employer Branding and am passionate about attracting and keeping (future) employees to work with us. 

  

In all those roles and responsibilities I’ve always strived to combine hands-on experience on the job with theoretical education related to the company’s needs. That’s why I just recently finished my master’s degree in “New Business” (Sustainable Business Development & Innovation). 

 

Katja Wohlwend

“Without people strategy is just a concept” 

I am a big fan of strategic approaches and sustainable solutions. After my Master studies in Strategy and International Management at the University of St. Gallen, I decided to focus first on the people dimension. That’s how I entered the HR world and got passionate about Employer Branding.  

  

8 years and various roles in the Employer Branding universe later, my heart still beats for this topic. Today, I am happy to drive Employer Branding at Swisscom, the leading telecommunications and one of the leading IT companies in Switzerland. “What you do is who we are” – this sentence is the core of our employer positioning and the reason why I am enjoying my job at Swisscom. Here I get the freedom, flexibility and opportunities to bring my full self to the company and to shape Swisscom together with my colleagues. 

 

Duarte Ramos

Duarte is the Global VP Talent Acquisition at Gympass. Since 2019 he led the growth of the Company from 700+ employees to 1300 today and oversees all aspects of Talent Acquisition: Recruiting, Executive Search, Employer Branding, Internal Mobility & Recruitment.
Duarte was also de VP of HR for Europe at Gympass between 2017 and 2021.

Duarte has over 20 years of experience in talent acquisition, HR, and Talent Management
previously worked for Walmart and Hays, always with International leadership positions.
Duarte has lived and worked in Spain, Portugal, the U.K., Colombia, Mexico, Costa Rica, and in the United States.

Today, Duarte holds the global Talent Acquisition function for Gympass, along with an interim global responsibility for organizational development: Learning & Development, Performance Management, Culture and Belonging, and Talent Management.

Duarte brings specific knowledge and leadership in cross-cultural talent acquisition and HR management, international recruiting across Europe, Americas, and Asia, as well as a deep experience in building and accelerating at scale recruiting teams and operations, utilizing state of the art HR. 

 


Cristina Chavira Anaya

How to attract talents to the world’s largest independent pharmaceutical company is what I do, working in a cross-functional and highly candidate centric approach. I bring my marketing expertise to my current role, and look at candidates in the same way we would do a customer, understanding the current talent market and drive strategies and action plans is what I do on a daily basis… and I love it! 

  

Not only do I get to work with different functions across the company, but I also work closely with HR colleagues from around the globe to ensure a consistent utilization of our Employer Brand and EVP, but keeping in mind local nuances and cultural needs.  

  

What I love most about my job?  

Showcase why Boehringer Ingelheim is a great place to work,  where for over 130 years, we’ve been committed to discovering, developing and delivering advanced healthcare products for humans and animals. 

Veronika Batmanova

Veronika is an enthusiastic, active and creative person with experience in corporate communications, public relations and journalism. Being an Employer Brand Manager at Admitad, a fast-growing and dynamic company, she aims to unite employees of different offices, engage and inspire them as well as to build and strengthen the image of Admitad as a top employer worldwide.  

Veronika studied journalism at Moscow State University and Communication at IHECS in Brussels. She is also a graduate of the Employer Branding College in Australia. Before Admitad, she had worked for multiple media and PR agencies. Veronika believes that education is a continuous process and never stops developing herself and discovering something new. Networking is an integral part of her life and a skill she uses daily for professional and personal purposes. 

Francisco (Curro) López González

Francisco López is the Global Head of Talent Acquisition & External employer at Gympass, helping make wellbeing universal, so everyone can be happy and healthy. 

He is an experienced professional that has worked in global companies such as Procter & Gamble, Michael Page or ESIC Business & Marketing School. 

He led the HR digital practice in Michael Page for more than 8 years helping companies transform their businesses and talent needs. He is specialized in Digital transformation, cultural change agile methodologies, and branding. 

In addition to his professional work, he is also an associate professor, collaborating with several higher education business schools & universities in Spain and LATAM. 

He is the author of the book “Tu yo digital” (ESIC editorial, 2020). This book addresses the importance of digital identity management. 

 

Mridvika Raisinghani

Mridvika is the Managing Director at Shortlist Professionals. Shortlist is building a better way to hire, combining the best of tech, data, and human touch to provide executive search and talent technology services across India, Kenya, and now 20+ countries globally. 

Her experience spans companies in technology services, consulting, non-profit, ed-tech, HR tech startups, recruitment, and executive search services. Mridvika is an experienced HR leader with 15 years of experience and thrives in solving complex business problems and creating systems and structures out of chaos. Opportunities to grow businesses to scale excite her the most! 

Helen Durkin

Helen is Senior Employer Brand Program Manager at Indeed, responsible for building their employer brand reputation and owning the content/advertising strategy across EMEA.  

 With over 10 years of experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space.  

As an award winner for her work and an awards judge, Helen knows her stuff and is happy to share everything she has learnt so far in her career. 

Rob Ryan

Rob has a 15 year career within Recruitment Marketing and Employer Brandingincluding spells within media and creative agencies, RPOs, and now inhouse at services provider Serco. He has worked with large employers both UK and Globally across a wide range of sectors, and prides himself on being a genuine recruitment marketing nerd. 

Javier Santín

8 years of experience in HR with a strong focus in Talent Acquisition, Talent Management & Employer Branding in top FMCG companies. Passionate about digital & tech trends, business in general & curious by nature. What I love the most is being able to attract, recruit, develop & challenge top talent on a daily basis!

Brandon Linn

Brandon Linn is a strategic storyteller through and through. From his roots as a musician to his stint as a Hollywood TV writer, Brandon brings his creativity to developing and activating the employer brand and leading recruitment marketing as well as managing social media strategy + influencer marketing at Freedom Mortgage, the 5th largest U.S. home lender with a 30 year history of fostering homeownership. 

Whitney Wilber

Whitney Wilber is the Global Head of Employer Brand at Cummins, Inc., a Fortune 150 power technology company. She has a passion for intersectional, human storytelling and building authentic employer brand strategies. All can be seen through her knowledge of global EVP development and activation, diversity, equity and inclusion principles, creative content generation, outside the box recruitment marketing tactics, and candidate/employee engagement programs.

As a 15-year marketing practitioner, her spark lives within the employer brand space. She welcomes the opportunity for connection in sharing experiences and ideas with other brand leaders. 

 

Bryan Adams

Bryan is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients including Apple, American Airlines, Entain and Blizzard Entertainment.

Bryan is a best-selling author, podcaster and speaker. He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

Caio Infante

As the Vice President for LATAM at Radancy (former TMP Worldwide), Caio is firmly establishing the TMP brand in the LATAM market and ensuring that global clients in the region receive quality customer service while managing the day-to-day operations of the office and evangelizing the market with the largest EB community in Brazil. 

With 20 years of experience, Caio possesses a strong background in business planning and strategy, marketing, talent acquisition and management. 

Prior to joining TMP, he had experiences at advertising agencies in São Paulo, Brazil and Sydney, Australia as well different job board players.
 

Caio earned a bachelor’s degree in Advertising & Marketing at Escola Superior de Propaganda e Marketing, widely regarded as Brazil’s top school for advertising. He also earned an MBA in International Management at the University of Technology in Sydney, Australia. 

Jean Baptiste Ranvier

JB Ranvier is a Global Marketing Director at Sitel Group®, a global leader in customer experience (CX) products and solutions with 100,000 associates across 29 countries. Hes a favorite sidekick of Talent Acquisition teams and Operations. He provides out-of-the-box thinking for recruitment strategies on digital channels. Passionate about storytelling, he harnesses the power of social media, live streams and digital solutions to attract and retain talent. 

 Obsessed with authentic narratives and entertaining experiences, JB is always looking for new ways to deliver messages to the right audiences. Tapping into 10+ years of experience in community building, he is the architect of people-centric employment branding strategies within the ever-changing landscape. 

Raz Mitzna

Owner of Attract & Retain, an employer brand consulting agency that helps companies to Identify, Live & Celebrate their Employer Brand 

Raz Mitzna has advised and consulted some of the leading companies in Israel including Intel, Microsoft, Salesforce, Ikea, SodaStream on how to attract and retain employees in a new age. 

Anna Bertoldini

Anna Bertoldini is the Global Employer Branding Manager at Glovo, where leading the company’s employer brand strategy and strengthening Glovo’s prestige as a top employer worldwide. 
 
What gets Anna out of bed every morning? The desire to engage and inform people with authentic and captivating content. She always loved a good story — so she made it her mission to help global companies build their brand and communicate their culture, mission, and purpose with authentic and effective storytelling. 
 
She’s a globally experienced professional specialized in brand strategy, employer branding, marketing communications, and content management and development. Having worked in Fortune 500 companies such as Disney, Intel Corporation, and BlackRock, she’s learned what makes a good brand story and how to localize it across different cultures. 

Maria Reutskaya

Maria has more than 17 years of successful experience in corporate communications in the largest international companies (Servier, Shell, Roche). Speechwriter of the companies’ top management, editor-in-chief of corporate publications. Member of Institute of Internal Communications (IoIC). She holds an Internal Communications Diploma from the Chartered Institute for Public Relations (CIPR). Lecturer at the Higher School of Economics and Lomonosov Moscow State University (RF).  

Susanna Romantsova

Responsible for building an inclusive workplace and for integrating all dimensions of diversity into business practices. Has developed the 3-year D&I strategy at IKEA Poland, implemented Paternal Leave IKEA, “FiftyFifty”, age diversity initiatives as well as supported the Gender Equal Pay movement, and introduced the inclusive leadership approach in management within the organization. 

A graduate of SWPS University, she completed her MA studies in clinical psychology with the Psychology of Diversity specialization at Harvard University. 

For the past ten years, Susanna has been also cooperating with non-governmental organizations in the field of human rights and international cooperation. 

Tom Pattison

For the past six years, I’ve been working with some of the world’s biggest brands to develop their employer brand and cultural strategies. I’m now Checkout.com’s Employer Brand Specialist, supporting our mission to build the connected finance businesses deserve by helping attract, retain and empower the best talent for the business. 

Toni Gimeno Solans

Author of the Inbound Recruiting methodology, Consultant and Trainer of Employer Branding, Talent Attraction and Professional Brand

He helps companies attract talent and make their employees fall in love, building their Employer Branding and applying Digital Marketing strategies in their recruitment processes.

As a consultant, he has carried out Inbound Recruiting projects with companies such as Adecco, Amazon, CaixaBank, Consultia IT, Spring Professional, Majorel (Arvato), Primark, Salsa, Sanofi or Streamloots.

As a trainer and speaker, he has trained more than 8000 HR professionals and has given more than 400 conferences and workshops on Inbound Recruiting and Employer Branding.

He was one of the founders of Talent Clue, HR software, helping more than 500 companies such as McDonald’s, PepeJeans, Accenture, Volkswagen, Wurth, Telepizza, Securitas Direct, Iberdrola or Decathlon , to be more effective in attracting talent, to improve its Employer Branding and to implement software to automate all its processes 

Samara Chaves

Communicator for 13 years, she has been working with educational process facilitation for 7. She is follows a lifewide learning, passionate about education, technology and human development, so she has an asynchronous career path through advertising agencies, startups and community management in co-workings. Today she is responsible for managing the onboarding strategies, welcoming and contextualizing new employees remotely through the Creditas Corporate University. Samara believes in the power of purpose and collaboration to build passionate teams.

Chris Le’cand-Harwood

Son of an Ad Man, husband, papa, and Director & Strategic Lead of the Content Marketing Pod Ltd. We help brands look at their marketing through a content marketing lens ➡️ Content, channel and social strategy, content planning and production, and amplification.

Having a father in the business sparked my passion for marketing and I built a career on it. The NHS, Havas People, Time Inc. UK, and SMRS have resulted in over 18 years in marketing.

Having cut my teeth in campus marketing, resourcing, research, and integrated marketing management, I’ve spent the last 10 years in social media and content marketing.

I was one of the first social media specialists in the employer and education marketing agency sector. I’ve built a service offering, restructured social media teams, and helped a wide range of organisations.

RAD Awards Judge.

RAD Awards winner (Best Use of Social Media, Best Integrated Campaign, Work of the Year 2016).

TED Talk addict and TEDx volunteer.

Host of the Employer Content Marketing Pod 🎙🎧

I’m also a keen marathon runner, having run the cities of London, Dublin, Paris, Berlin, Rome, New York, Prague, Montabaun, Athens, Surf City, Palermo and Venice in the past 11 years 🏃‍♂️✊

Amanda Borsonello

Amanda Borsonello has ten years of experience in corporate communications, with expertise in communication strategies, content management, institutional and internal communications planning and employer brand. Amanda worked in national and international companies from different areas, such as industry, retail, media and technology. Now she is responsible for building iFood’s employer branding strategy, telling powerful stories throughtCulture, People, Business, and Technology. Amanda believes in the power of storytelling to build strong brands and people. 

Valéria Barbosa

HR leader with 15 years of experience with general vision of the all HR subsystems and emphasis in Training and development, Change management, Recruitment and selection, Union negotiation and Conflits management.

Helena Serrano

Helena is Talent & Employer Brand Leader, passionate about people and culture, and founder of Medio Segundo – a creative consultancy focused on Talent and Employer Branding.  

Based in Hamburg and operating internationally, she brings more than 15-years’ experience connecting talent with business, building ad hoc multi-cultural and cross-functional teams for different markets and industries – automotive, banking, FMCG, pharma, retail, among others. 

Helena is a strong advocate for Employer Branding as the key to success in times of change and uncertainty. Her purpose is to build better places to work with people at their heart and creating memorable employee experiences. 

Guest speaker at the World’s Employer Branding Day and contributor to the Employer Branding College. 

John Graham

John Graham’s professional passion is helping global companies uncover who they are at their core. Through award winning employer brand and employee value proposition development, Graham has discovered innovative ways to bring the humanity of employee stories to life.

As a Diversity, Equity, and Inclusion (DEI) practitioner and culture transformation consultant, his work centers on improving the lived experiences of marginalized employee populations through bleeding-edge approaches that disrupt the status quo and create equitable and inclusive environments. Graham earned a bachelor’s degree in African Studies and master’s degree in Education from Lincoln University. He holds an executive certificate in Fostering Diversity and Inclusion from the Yale School of Management. 

Joana Pais Afonso

Marketing and Employer Branding specialist with more than 15 years of professional experience in several industries such as Technology, Consulting, Events and Tourism. 

Joana is Culture and People Experience Manager at Deloitte, and has worked in Digital Marketing, Sales and Employer Branding in other companies such as OutSystems, The Yeatman hotel, SIC Television or Accor Hotels.

She is trainer of “Employer Branding” in MBA programs as also Networking and Strategic Vision for Career Plan modules at Católica Lisbon School of Business and Economics in Portugal. 

In 2019 Joana studied Employer Branding at Universum Academy (Sweden), in 2014 she achieved a Digital Marketing Post-Graduation (Portugal) and in 2004 a Tourism Management Master in ESCAET (France).  

 

Rob Lewis

Some say you need make-up to make it at L’Oréal. I’d say I’m the complete antithesis of this.

Having worked in a number of companies (with some pretty cool brands!), I’ve ended up with some invaluable experience across global, regional and local roles:

– Recruiting senior staff to eat Coco Pops all day? Check.
– Travelling the world filming Cadbury culture videos? Check.
– Developing a localised EVP, all while having fantastically moisturised skin? Check.

From employer brand marketing, through end-to-end recruitment, and all the while still managing to be data-drvien in decision-making, I’ve had some pretty awesome experiences. Let’s be honest, if it’s cool, creative marketing or even cutting edge TA-technology then I’m up for a chat.

Karolina Gebura-Nowak

Female Transformational Leader / Employer Branding Passionate / HR Strategist with hands-on approach / Talent Developer / Advocate of Diversity & Inclusion / Team Player & Change Lover / Mum of Maks & Misia 

A transformative leader with a demonstrated history of working in various countries and functions incl. finance, compliance, audit, trade mark protection and people & culture. Highly skilled in translating business strategies into HR field with strong focus on organizational design, people & team development, talent management, organization culture, employees’ engagement.  

Karolina capitalizes on her broad business/commercial, x-functional experience and high project management skills. She was business partnering in Philip Morris Poland among others to Marketing & Sales organization & building new commercial organization for potentially reduced risk products.  

Currently leading Talent Acquisition, Employer Branding, Inclusion & Diversity team for Poland&Baltics. She enjoys working with others and seeing how others grow. A mum of Maks & Misia, passionate about foreign languages, football, travels and seeing the world from the bike perspective. 

Danny Stacy

From project management roles within the UK government to consulting for LinkedIn, Danny is now Indeed’s go-to person for telling their story to the market – on stage at events, during industry-wide webcasts and in conference rooms at various companies around the globe.

Indeed are the world’s number one jobsite and Danny shares their story by pairing platform data with industry trend analysis to bring the value of the company’s programs and solutions to life, helping businesses to optimise their recruitment tactics and revolutionise their employed brand strategy

Kate Ingram

I am a global citizen and strategic employer branding expert who loves developing talent, finding new ways for companies to be attractive and making employees truly believe in the company they work for. People are everything to a business so I take my position as guardian of attraction and mobility at Statkraft, very seriously.

My passion and what gets me up every day is employer branding and I am highly skilled in creating Employer Value Propositions and developing end to end employer branding strategies at both a group and local level. I am comfortable leading the process from development of a strategy all the way to creating brandbooks, visual identity, market deployment tools and local activation plans.
In addition to developing strategies and tools, I also am experienced with training and supporting HR, Communications and senior leadership at being trained in employer branding.

I also have extensive talent acquisition and recruitment experience which include the handling A to Z of the recruitment process and introducing new ways of working such as gamification screening tools, talent pipelining, proactive sourcing and predictive analytics to the broader HR teams across Europe. I have also led and implemented SuccessFactors Recruitment modules across countries in Orkla and Coca-Cola.

You cannot be an employer branding expert without working with and understanding the importance of social media and recruitment marketing. I have worked in depth with developing social media channels and strategies, creating content plans and managing employee ambassador programs. Channel experience includes Instagram, Facebook, Linkedin and SuccessFactors Recruitment Marketing/Career Site Builder.

I also have experience working within talent management and developing new ways of working that include talent calibration, High Potentials, succession management and CEO Pool development.

Language skills include Norwegian, French and English.

Lorna King

An expert in developing digital marketing, brand, and leadership strategies that create impact.

Unafraid to challenge business of all sizes on best-practice, Lorna combines her marketing and coaching expertise to unearth the details required to create authentic, and effective communication strategies that serve the audience as much as they serve the business.

Lorna has lived in Abu Dhabi for more than eight years, with her Canadian/British husband who founded VERTECO, a smart washroom technologies company in Dubai, and Save Water UAE.

She’s worked with multiple semi-governmental organisations in order to successfully grow brand reputation, brand awareness, and deliver above target digital lead generation.

She is a certified Co-Active Coach, and is a practitioner in emotional intelligence coaching. Her coaching practice has supported leaders, medical professionals, and entrepreneurs across lifestyle, community and educational sectors.

She’s currently enjoying further coaching training specifically to support small business owners better, in line with her values of creating clarity, enabling those with ideas to be able to bring them to life.

Assumptions are left to the wayside. She believes in data-driven decisions and a continuous approach of testing and optimisation.

At the core, her focus is on getting into the minds and hearts of target audiences by developing relationships that add value. Her passion for psychology drives her to understand the mindset and blocks of the different segments in order to serve them in the most personalised and effective way possible.

She is well versed in content marketing strategy, having developed objective driven plans that delivered across web, social and blog content.

She drives business efficiency through focusing on what you and your target audience want, to create your ultimate success.

Candice de Goede

I have been in the HR space for over 20 years, working mostly in the ICT space.  My academic history for work is in Industrial and Organisational Psychology and for personal fulfilment I have studied Kinesiology. 

I carry an official title but I’d like to be known as a Builder, a Mentor and an innovator. 

In addition to my career achievements I  am also a proud mom to a beautiful daughter, and a rescue mom to many cats and dogs. 

Greta Bueno

Helping companies to create and manage their employer brands. Supporting companies like Amazon, UPS, UnitedHealth Group, Bayer, JTI, Cognyte and many others to attract and retain the right talents, by creating the whole strategy for the Brand, trough EVP, Brand activation, events, internal communication, recruitment marketing, ambassador program, recruitment campaigns and everything else that fits their business strategy. I am passionate about people, how we can make their life better by improving the employee and candidate experience, also supporting companies to attract and retain the right talent.

Celeste Sirin

Employer Branding and Recruitment Marketing Specialist Assisting Heads of Human Resources to integrate their Employer Branding strategies saving costs by improving talent experiences and expectations.

Renata Zanquetta

Enthusiastic, curious, data-driven and passionate about business strategy with experience in brand & product positioning, go-to-market strategy, digital marketing, corporate communication and events organization.

James Ellis

Before falling in love with the art and craft of employer branding, James Ellis was a digital marketer with 15 years experience learning how audiences think and behave online.

He has taken those skills and become one of employer brand’s leading voices, developing and activating dozens of brands of every size, running The Talent Cast podcast for more than four years, writing the Employer Brand Headlines newsletter and writing for a number of industry publications.

His mission is to evolve the conversation around recruiting and hiring and to support that mission, he has recently published two books: The Employer Brand Handbook and Talent Chooses You. He lives in Chicago with his wife and daughter.

Neil Daly

I took the training I received & experience I gathered as a Broadcast Journalist within the BBC into becoming a communications expert, working for some of the world’s largest energy and technology companies. I first moved into the energy sector recruitment industry as a brand communicator and digital expert, helping companies, from multi-nationals to start-ups, source and engage with candidates through marketing strategies and digital & social communications. 

 

I am currently the Global Head of Employer Brand at Baker Hughes, one of the world’s largest energy technology companies with a focus on sourcing, attracting, recruiting and retaining the very best people to the organisation through innovative storytelling. I’ve won a number of awards for the use of innovation in talent acquisition and retention, implementing pioneering digital and social media strategies but this is always based upon the principle of creating and curating an accurate, ambitious and authentic Employee Value Proposition; a foundation for segmentation, targeting and developing the real reasons why people would want to join and develop their careers within your organisation.   

Patricia Romero

Patricia Romero has had the opportunity to develop her academic and professional career in different countries/cultures. 

With experience in Culture & People – Employer Branding and Employee Engagement in Tech companies, and International environments for the last 7 years.  

She is an advocate of bringing creative ideas and strategies for reach the best performance, motivation and sense belonging of the team. Also an enthusiast of making People First Companies and a fun places to work. 

Petra Kolarova

Petra Kolarova has a more than 16 years experience in HR and 14 years from that carrier she is loyal to Starbucks brand. Now she is leading the HR team in 8 countries within Starbucks AmRest in Central and Eastern Europe being responsible for HR strategy focused on building the Employee Experience through Training, Employer Branding, Wellbeing and Communication.

She is very passionate about the brand, coffee and believes that as HR we play a significant role in creating a great place for our employees and making them happy and through that we are the true business partners to Operations to deliver the best customer experience in our stores.

Jenny Giango Andersson

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. My passion is to communicate these stories through different strategical campaigns and channels that will touch upon and create meaning to the target audience.

With my strong background of design, creativity, employer branding, digital marketing and communications, my goal is to use my strengths and knowledge to help companies deliver impactful campaigns that create lasting impressions to the audience; hence, deliver on business value.

Specialities: Employer branding and marketing communications strategy, omnichannel marketing campaigns, brand awareness, storyboarding, art direction & digital graphics

Fernanda Fumagalli

Fernanda is an Argentinian communicator with over 11 years of experience. Over the past 5 years she has been focusing on employer branding, as her biggest purpose is to continue to make the world of work a better place. She is becoming one of the few Latin American influencers on this topic through her frequent articles and posts on LinkedIn, her books and her increasing participation in conferences. 


She has a Bachelor Degree in Communications, two Master’s Degrees in Business Communications and Big Data for Marketing, and a Professional Certification in Employer Brand Leadership.

Samia Khan

Samia is a business psychologist with over 20 years of experience and has helped public and private sector clients create a more effective workforce and foster success by using organizational psychology principlesSamia has worked with international clients and currently manages governance, strategic, and operational alignment with SHL’s distributor territories and as a result has a broad, global perspective on the changing world of work.

Samia is a member of SHL’s Diversity, Equity and Inclusion Taskforce and advocates that everyone should be treated with humanity, dignity and respect.  Her belief is since we spend over a decade of our lives at work, we should prioritize on developing an understanding in business where employees are happy and healthy to make a greater impact inside and out.  

Simon Wright

Simon has over 20 years of experience in consulting with a particular interest in EVP and Employer Brand. Simon brings a global perspective to talent acquisition and engagement having spent time living and working across the EMEA and APAC regions. 
 
Simon is a trusted strategic advisor to HR and Talent Leaders. Simon has a proven track record of building and driving creative and innovative strategic talent programs that positively impact business performance. 
 
Simon leads an award-winning team of experts in brand, digital, social, assessment and EDI delivering impressive outcomes for clients 

Catalina Mille

I’ve been passionate about telling engaging stories for six years, and I am honored to do it as my profession. I finished my Communications degree in 2016 with honors, and since then have been diving deep in Marketing, Internal Communications and more recently, in Employer Brand. 

Having worked in a Oil & Gas company before, and now in PedidosYa, a cutting edge quick-commerce Technology company, I’ve found that stories are the one thing every company (and, most importantly, every person) has in common. I firmly believe people are the center of what we do, and am passionate about telling stories in the eyes of their protagonists: communication about real people, to real people. 

Simon Fjellner

Employer Brand Manager at PwC Sweden

Agenda

Our plan is simple – each speaker is going to focus on particular challenge to give you practical knowledge and inspiration for work.
No buzzwords, only practical stuff!
 
See challenges we’ll focus this time:

Strategy & EVP
External design
External tools
Internal design
Internal tools